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Guess you can’t bite a graffiti artist and expect to make bank – without getting bitten. This new Nekst campaign on the Manhattan streets appears to have Claudia Schiffer and Anna Nicole Smith putting their best face forward, aside from the streams of wrinkles caused by the wet wheat paste. Time is a cruel mistress, even as our nostalgic memories of the 90s are suddenly aflame when seeing these large-scale posters and images on the catwalk named New York.
This takes the fashion labels’ accused theft of Nekst’s tag to a new level – and back to the street, where the best fashion houses traditionally find creative inspiration. The deceased graffiti writer was bold in his command of high-profile spots, and his output was profligate, giving him a reputation that current writers still pay homage to a decade after his passing. With the fashion label Guess, Inc. publicly traded, one wonders if this restyling of their brand in a fashion capital will hit them in the ticker, especially when it appears they directly ripped their style from a self-made artist/vandal and took it to the cash register.
This act highlights the ongoing debate about the street’s raw, authentic creativity and the fashion industry’s appropriation tactics. The situation questions the consequences for a major brand like Guess, primarily when the originality in question stems from the underground art world.
As Daniel Cassady from ARTNEWS and Deborah Belgum from WWD illuminate, the recent uproar in the street art/graffiti community is not merely about the misuse of street credibility but a deeper infringement on street artists’ intellectual and cultural property. Cassady discusses the blatant replication of Nekst’s signature by Guess, bringing to the forefront the fashion industry’s recurrent pilferage from street art’s raw, unfiltered energy without due homage or consent. Meanwhile, Belgum adds a familial and emotional layer, highlighting the distress caused to Nekst’s family by the unauthorized commercialization of his legacy, an act they describe as “horrifying.”
In a city where the lines of art, fashion, and identity blur, these incidents prompt us to question the ethics of inspiration versus theft. As we showcase these charged visuals, we invite our readers to ponder the fine line between tribute and exploitation in the ever-evolving narrative of street art. This is not merely about images on a wall or polished cotton; it’s a testament to the indelible impact of artists like Nekst on the fabric of urban culture and the complexities of their posthumous relationships with the commercial world.
Read more about this fight by clicking these links:
ArtNews, WWD, Hyperallergic
And please enjoy images from our ongoing conversation with the street, this week featuring Stikman, Captain Eyeliner, Bunny M, Homesick, Solus, Nekst, Muebon, Dirt Cobain, Jappy Agoncillo, Outer Source, Samo©, Isabelle Ewing, Lady JDay, John Draw Volta, Toy, Girls Just Wanna Have Funds, Butterfly Mush, and Ash Saint.
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