Add Fuel: “Youth Eternal” at Subliminal In Los Angeles

Ripped tiles. Wait, you can’t do that. Not traditional Portuguese Azulejo ceramic tiles…

Add Fuel. “Youth Eternal” at Subliminal Projects. Echo Park, Los Angeles. (photo courtesy of Subliminal Projects)

Summoning the subversive intentions of rebellious youth, the Portuguese muralist Diogo Machado, aka ADD FUEL, does precisely that.

The ripping is not literal, of course, but the recurring idea of tearing back layers of tradition to reveal something less expected underneath has been his theme on streets for years. Whether it is a blend of pop and sarcasm or simply an escape into the adventures of childhood, ADD Fuel has mastered the art of hiding truths in plain sight with precision and allegory.

Add Fuel. “Youth Eternal” at Subliminal Projects. Echo Park, Los Angeles. (photo courtesy of Subliminal Projects)

Also, he does make tiles; we’ve inspected the kiln personally just outside his native Lisbon. The colors, patterns, and homey motifs are easy to glaze over in such a city, which is perhaps why he beckons you to come and see the real story. You may imagine the specific dysfunction in this household, but Diogo’ll tell you the truth about what has been happening if you look a little closer. Nothing is what it appears to be.

Add Fuel. “Youth Eternal” at Subliminal Projects. Echo Park, Los Angeles. (photo courtesy of Subliminal Projects)

“In my work, I always suggest an adventure, a journey through focused attention in the composition,” he says of his new show YOUTH ETERNAL, which opened Saturday night at Shepard Fairey’s Subliminal Gallery in Echo Park, CA. He intones that you’ll need to take a moment to experience “the discovery of nuance through layers, patterns, allegories, and the unstoppable constructive dynamism of the story I present in each piece.”

Add Fuel. “Youth Eternal” at Subliminal Projects. Echo Park, Los Angeles. (photo courtesy of Subliminal Projects)

He doesn’t limit the works to studio pieces exclusively: his large-scale wall works across many cities have the effect of transforming, disarming: creating homey energy, sometimes in the oddest of places. His newest mural here in Los Angeles is just outside a place described as “Subliminal Projects’ favorite local watering-hole,” with the name Little Joy Cocktails. The new work has also spawned a new collaborative screen-print with Add Fuel and Fairey in a limited edition.

As with all expressions and output by the artist, the wall invites you. “It guides the viewer to discover intricate details, and a story over time,” he says.

Add Fuel. “Youth Eternal” at Subliminal Projects. Echo Park, Los Angeles. (photo courtesy of Subliminal Projects)
Add Fuel. “Youth Eternal” at Subliminal Projects. Echo Park, Los Angeles. (photo courtesy of Subliminal Projects)
Add Fuel. “Youth Eternal” at Subliminal Projects. Echo Park, Los Angeles. (photo courtesy of Subliminal Projects)

Add Fuel. “Youth Eternal” is now on view at Subliminal Projects. Click HERE for more information about this exhibition.

“YOUTH ETERNAL”

EXHIBITION DATES
NOV 12 – DEC 10

1331 W. Sunset Blvd • Los Angeles, CA 90026

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