All posts tagged: Subliminal Projects Gallery

Layer Cake’s Versus: IV – A Revolutionary Collision of Art and Tradition at Subliminal in LA

Layer Cake’s Versus: IV – A Revolutionary Collision of Art and Tradition at Subliminal in LA

The vibrant margins of cities around the globe have long echoed with the silent yet visually boisterous language of graffiti. For artists and graffiti writers, these urban practices and canvases are sacred, bound by several unspoken codes that regulate the street, and may vary somewhat from country to country, city to city. One that is universal: you do not “go over” or paint atop another’s work unless you intend a deliberate provocation.

Layer Cake vs. Shepard Fairey & Chaz Bojórquez. Layer Cake: The Versus Project IV. Subliminal Projects, Los Angeles. (photo © Jaime Rojo)

Yet, Munich-based graffiti veterans Patrick Hartl and Christian “C100” Hundertmark, known collectively as Layer Cake, dare to challenge this rule in a groundbreaking collaborative project titled “Versus”. Presenting the fourth iteration of this show at the Subliminal Projects Gallery in Los Angeles, the “Versus IV” exhibition features a brand new roster of collaborations. It is a testament to the boundless possibilities when artists embrace challenge, change, and true collaboration.

Layer Cake vs. Various & Gould. Layer Cake: The Versus Project IV. Subliminal Projects, Los Angeles. (photo © Jaime Rojo)

Layer Cake’s audacious process commenced in their Munich studio during the last decade or so. They initiated canvases, leaving them deliberately unfinished before shipping them to various artists worldwide. These artists, in an act of trust and faith and an urge to collaborate, completed the paintings without prior discussion of details with Layer Cake. In some instances, this exchange occurred multiple times, spanning up to two years. The artworks emerged as stunning mosaics or hand style and eclectic modernism, a synthesis of diverse visual languages, methodologies, and ideas – a reflection of the artists’ non-verbal dialogues with one another as well as their introspections on personal boundaries.

The Versus project gathers a mosaic of artists, from Hera to MadC to Rocco and His Brothers to “Chaz” Bojórquez and Shepard Fairey, united by a fervent passion for style writing, street art, and graffiti. Each artist brings their distinct style to the canvas and in doing so, contributes to a diverse spectrum that blurs the lines between individual contribution and collective creation. These works aren’t just paintings; they’re conversations, layered dialogues that traverse geographical and artistic divides, embodying a unique intersection of graffiti and contemporary art.

Layer Cake vs. Carolina Falkholt. Layer Cake: The Versus Project IV. Subliminal Projects, Los Angeles. (photo © Jaime Rojo)

Hartl and Hundertmark, despite being rooted in the world of graffiti, have constantly evolved their artistic expressions. Their collaborative moniker, “Layer Cake,” perfectly encapsulates their artistic ethos. Like a lush multi-tiered confection, theirs is a collection of artworks that is infused with depth – from Patrick’s writing elements juxtaposed against Christian’s hard-edged abstract forms. This joint effort, as they remark, challenges artists to confront an existing work rather than the pristine white of a blank canvas, pushing them out of their comfort zones and into new horizons.

Layer Cake vs. Nawer, Flying Förtress, MadC . Layer Cake: The Versus Project IV. Subliminal Projects, Los Angeles. (photo © Jaime Rojo)

For the uninitiated and the aficionados alike, “Versus: IV” at Subliminal Projects is more than an exhibition; It’s an invitation into a realm where graffiti’s age-old traditions meet the revolutionary ethos of contemporary art. It re-defines visual and psychological spaces where boundaries, both inner and outer, are tested and where creativity resists limits. Layer Cake’s initiative doesn’t just question the norms of the graffiti world; it celebrates the transformative power of collaboration in art.

Layer Cake vs. Cryptik. Layer Cake: The Versus Project IV. Subliminal Projects, Los Angeles. (photo © Jaime Rojo)

BSA/Urban Nation’s Steven P. Harrington and Jaime Rojo saw the new works going up at Subliminal Projects yesterday, with Layer Cake leading the way. Please join us all Saturday night with artist and host Shepard Fairey and graffiti godfather “Chaz” Bojórquez for a panel discussion and a grand opening for Layer Cake: Versus IV.

Patrick Hartl and Christian Hundertmark (C100) and Patrick Hartl AKA Layer Cake discuss their process and the subtleties of being “visible” and being “present” on the canvases as they collaborate with other artists for their Versus Project. Layer Cake: The Versus Project IV. Subliminal Projects, Los Angeles. (photo © Jaime Rojo)

Join us Saturday, September 16th, 6-7 PM for the Opening Reception. To kick off the reception, the gallery will host a special Artist Talk at 6:15 PM with Layer Cake, featuring contributing artists Shepard Fairey (@obeygiant) and Chaz Bojórquez (@chaz_bojorquez), moderated by Steven P. Harrington co-founder of Brooklyn Street Art (@bkstreetart). RSVP to rsvp@subliminalprojects.com to attend. This exhibition is made possible with support from OBEY GIANT ART & URBAN NATION MUSEUM 

CONTRIBUTING ARTISTS

AKTE ONE, Bond Truluv, Carolina Falkholt, Chaz Bojórquez, Cren, CRYPTIK, Dave The Chimp, Flying Förtress, Formula76, HERA, HNRX, Layer Cake, MadC, MAMBO (Flavien Demarigny), Matthias Edlinger, Łukasz Habiera Nawer, Peter “Paid” Levine, Rocco & His Brothers, Shepard Fairey, Various and Gould, and Zepha (Vincent Abadie Hafez).

Click HERE for more information about this exhibition and Art Talk.

Subliminal Projects:

1331 W Sunset Blvd
Los Angeles CA 90026

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The Versus Project IV – Subliminal Projects in LA  with Shepard Fairey, Chaz Bojórquez

The Versus Project IV – Subliminal Projects in LA with Shepard Fairey, Chaz Bojórquez

Steve and Jaime from BSA are proud to be repping Berlin’s Urban Nation Museum next month in Los Angeles in the company of the great German artist duo Layer Cake for the 4th iteration of their collaborative art project. Please join us with artists Shepard Fairey and Chaz Bojórquez as we welcome Layer Cake to Shepards’ Subliminal Projects! See the full Press Release below and if you are in LA on the 16th, we can’t wait to meet you. It will be a fantastic show and a very special night..

THE VERSUS PROJECT IV LAYER CAKE

OPENING RECEPTION + ARTIST TALK Subliminal Projects is pleased to present “The Versus Project IV,” an international traveling group exhibition co-curated by the German artist duo Layer Cake, individually known as graffiti veterans Patrick Hartl and Christian Hundertmark (C100). Challenging the well-known Graffiti rule: “Never paint over other writers,” Layer Cake invites the broader graffiti and street art community to do just that. Starting with a canvas, the duo creates an unfinished base that is then sent to a guest artist, beginning a non-verbal collaborative process until the work is complete. The works result in layers of each artist’s contribution that both blend and highlight their personal styles. “Working on The Versus Project is an experiment in uncompromising teamwork. Through the project, works have been created that would never have existed otherwise and represent a broadening of artistic boundaries for us and our guest artists.” – Layer Cake After two well-received exhibitions at Urban Nation Museum for Urban Contemporary Art (UN) in Berlin in 2019 and 2022, and at the Museum of Graffiti in Miami in February 2023 (hats off to Alan Ket and team), “The Versus Project” makes its fourth stop at Subliminal Projects, continuing this experiment with the addition of new artists to the exhibition, including gallery owner, artist Shepard Fairey. In conjunction with the opening reception, the gallery will host an Artist Talk with Layer Cake, featuring contributing artists Shepard Fairey and Chaz Bojórquez, moderated by Steven P. Harrington, co-founder of Brooklyn Street Art. CONTRIBUTING ARTISTS AKTE ONE, Bond Truluv, Carolina Falkholt, Chaz Bojórquez, Cren (Michel Cren Pietsch), CRYPTIK, Dave The Chimp, Flying Förtress, Formula76, HERA, HNRX, Layer Cake (Patrick Hartl and Christian Hundertmark aka C100), MadC, MAMBO (Flavien Demarigny), Matthias Edlinger, Łukasz Habiera Nawer, Peter “Paid” Levine, Rocco & His Brothers, Shepard Fairey, Various and Gould, and Zepha (Vincent Abadie Hafez). This exhibition is made possible with support from OBEY GIANT ART & URBAN NATION MUSEUM
Layer Cake vs. Chaz Bojórquez. Layer Cake: The Versus Project IV. Subliminal Projects, Los Angeles. (photo © courtesy of Layer Cake)
Layer Cake vs. Shepard Fairey. Layer Cake: The Versus Project IV. Subliminal Projects, Los Angeles. (photo © courtesy of Layer Cake)
Layer Cake vs. Flying Förtress. Layer Cake: The Versus Project IV. Subliminal Projects, Los Angeles. (photo © courtesy of Layer Cake)
OPENING RECEPTION + ARTIST TALK SAT SEPT 16, 6-10 PM rsvp@subliminalprojects.com EXHIBITION DATES SEP 16 – OCT 28 SUBLIMINAL PROJECTS 1331 W Sunset Blvd Los Angeles, CA 90026
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Add Fuel: “Youth Eternal” at Subliminal In Los Angeles

Add Fuel: “Youth Eternal” at Subliminal In Los Angeles

Ripped tiles. Wait, you can’t do that. Not traditional Portuguese Azulejo ceramic tiles…

Add Fuel. “Youth Eternal” at Subliminal Projects. Echo Park, Los Angeles. (photo courtesy of Subliminal Projects)

Summoning the subversive intentions of rebellious youth, the Portuguese muralist Diogo Machado, aka ADD FUEL, does precisely that.

The ripping is not literal, of course, but the recurring idea of tearing back layers of tradition to reveal something less expected underneath has been his theme on streets for years. Whether it is a blend of pop and sarcasm or simply an escape into the adventures of childhood, ADD Fuel has mastered the art of hiding truths in plain sight with precision and allegory.

Add Fuel. “Youth Eternal” at Subliminal Projects. Echo Park, Los Angeles. (photo courtesy of Subliminal Projects)

Also, he does make tiles; we’ve inspected the kiln personally just outside his native Lisbon. The colors, patterns, and homey motifs are easy to glaze over in such a city, which is perhaps why he beckons you to come and see the real story. You may imagine the specific dysfunction in this household, but Diogo’ll tell you the truth about what has been happening if you look a little closer. Nothing is what it appears to be.

Add Fuel. “Youth Eternal” at Subliminal Projects. Echo Park, Los Angeles. (photo courtesy of Subliminal Projects)

“In my work, I always suggest an adventure, a journey through focused attention in the composition,” he says of his new show YOUTH ETERNAL, which opened Saturday night at Shepard Fairey’s Subliminal Gallery in Echo Park, CA. He intones that you’ll need to take a moment to experience “the discovery of nuance through layers, patterns, allegories, and the unstoppable constructive dynamism of the story I present in each piece.”

Add Fuel. “Youth Eternal” at Subliminal Projects. Echo Park, Los Angeles. (photo courtesy of Subliminal Projects)

He doesn’t limit the works to studio pieces exclusively: his large-scale wall works across many cities have the effect of transforming, disarming: creating homey energy, sometimes in the oddest of places. His newest mural here in Los Angeles is just outside a place described as “Subliminal Projects’ favorite local watering-hole,” with the name Little Joy Cocktails. The new work has also spawned a new collaborative screen-print with Add Fuel and Fairey in a limited edition.

As with all expressions and output by the artist, the wall invites you. “It guides the viewer to discover intricate details, and a story over time,” he says.

Add Fuel. “Youth Eternal” at Subliminal Projects. Echo Park, Los Angeles. (photo courtesy of Subliminal Projects)
Add Fuel. “Youth Eternal” at Subliminal Projects. Echo Park, Los Angeles. (photo courtesy of Subliminal Projects)
Add Fuel. “Youth Eternal” at Subliminal Projects. Echo Park, Los Angeles. (photo courtesy of Subliminal Projects)

Add Fuel. “Youth Eternal” is now on view at Subliminal Projects. Click HERE for more information about this exhibition.

“YOUTH ETERNAL”

EXHIBITION DATES
NOV 12 – DEC 10

1331 W. Sunset Blvd • Los Angeles, CA 90026

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Subliminal Projects and The Art Of Elysium’s Elysium Project Present: “The Big Picture” A Show Featuring Shepard Fairey and DEVO’s Mark Mothersbaugh

Subliminal Projects Gallery
brooklyn-street-art-shepard-fairey-Mark Mothersbaugh-subliminal-projects

Exhibition Dates:
January 22 – February 19, 2011

Subliminal Projects and The Art of Elysium’s Elysium Project are pleased to present a two-person show featuring work by artist, pop culture icon, and DEVO frontman Mark Mothersbaugh and artist Shepard Fairey.  This exhibition focuses on their work as artists and philanthropists.

As artists, Mark and Shepard create work that demand the viewer’s attention, drawing them into a world where scale is pushed to the forefront.  From several feet back, Shepard’s work tells one story while, up close, the intricate patterning tells another.  The symbols in a Shepard print provide a contextual framework and the elaborate detailing reflects a careful attention to craft.  Mark’s creative process begins on a small scale.  His postcard-size illustrations and paintings often serve as the initial step in his creative process, from which he then pulls imagery for his larger work.  These highly personal postcards are created on an intimate scale and, once enlarged into large-format works, the viewer is invited to step into Mark’s whimsical world.  In both cases, it is the carefully thought out details that make The Big Picture.

These two artists are keenly aware of The Big Picture when committing to a charitable cause.  Their influential roles as tastemakers and cultural icons serve as a bright spotlight on the charity they choose to support.  Thanks to their dedication to The Art of Elysium, both artists help bring attention to the charity’s mission, thus enriching the lives of gravely ill children in the Los Angeles serviced by the charity.  Shepard Fairey, the 2010 Art of Elysium Visionary, and Mark Mothersbaugh, the 2011 Art of Elysium Visionary, are celebrated in this exhibition for their art and their charitable spirits.

“I am so thrilled that Shepard has opened his gallery for this extremely special collaboration.  This is the first collaboration between two of our VISIONARIES.  It is our hope that the people that have been asked to join our VISIONARY CIRCLE share in creative collaborations not only to benefit The Art of Elysium and all of its various programs but that their joint endeavors inspire change in the world at large.  That is the BIG PICTURE that we are hoping for.”

— Jennifer Howell, founder of The Art of Elysium

SUBLIMINAL PROJECTS GALLERY
1331 W Sunset Blvd
Los Angeles, CA 90026
E: info@subliminalprojects.com
P. 213.213.0078
F. 213.213.0077

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