All posts tagged: Street Art Festival

“Coachella Walls”: Date Farmers Raise Profile of “Anonymous Worker”

“Coachella Walls”: Date Farmers Raise Profile of “Anonymous Worker”

Seriously, like Coachella is NOT even like in Coachella. It’s like in Indio. True story.

The annual concert festival that brings legions of middle class to somewhat affluent feathered fringed bikini babes and awesome face-painted dudes dropping acid while texting and buying merch? – and which apparently features big-name indie music at some point over two weekends in April? That’s not here. That town is called Indio.

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Coachella Walls Poster at a local farm. (photo © Medvin Sobio)

Here in Coachella, the “City of Eternal Sunshine,” no one shoots YouTube videos about “How to Survive Coachella” with hints about SPF 55 sunscreen sticks and personal sized hand sanitizer. Here you will find a mostly rural, agricultural, family oriented community which struggles with poverty regularly. They also pick a lot of your food.

That’s why Armando Lerma and Carlos Ramirez, artistically joined as The Date Farmers, began an “arts-driven community revitalization project” on March 31st, recognized in California as Cesar Chavez Day.

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Armando Lerma of The Date Farmers keeps and eye on the rambunctious fans. (photo © Medvin Sobio)

Inviting solidly remarkable street art and mural-painting talents to show some camaraderie with the working men and women in this community, the first annual Coachella Walls has now made its mark in the Historic Pueblo Viejo District of downtown. Here also is the recently opened Date Farmers Art Studios, which they hope will serve as the city’s first art gallery and artist residency.

Thematically joined to honor Chavez and the Anonymous Farm Worker, the festival invited a group of muralists and contemporary artists with Latin American cultural influences in their work, including artists like El Mac (Arizona), Nunca (Brazil), Saner (Mexico), Andrew Hem (Cambodia), Liqen (Spain), Albert Reyes (Los Angeles), Vyal Reyes (Los Angeles), Sego (Mexico), The Phantom (Los Angeles), Jim Darling (Texas), and more.

According to the organizers, “Despite supplying the region with close to half a million dollars a year in vegetable crops, many of the farm workers in the Eastern Coachella Valley continue to live in unsafe and unhealthy conditions.” With murals, luck and a whole burlap sack of talent like this, Coachella Walls aims to bring awareness to these issues and others related to the life of the worker here.

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The Date Farmers (photo © Medvin Sobio)

Medvin Sobio was contacted by the Date Farmers to help produce and curate the public art project, and he shows us some of the images that came out of this very first annual event. Coachella Walls is funded by the city of Coachella’s public arts fund and is curated by Sobio, the director of The Academy of Street Art  in Los Angeles. Our thanks to Medvin and the Date Farmers for sharing these images with us.

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The Date Farmers at work on “Casa de Trabajador”(photo © Medvin Sobio)

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The Date Farmers (photo © Medvin Sobio)

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The Date Farmers (photo © Medvin Sobio)

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Armando and Carlos assessing the progress. The Date Farmers (photo © Medvin Sobio)

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The Date Farmers (photo © Medvin Sobio)

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Albert Reyes (photo © Medvin Sobio)

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Albert Reyes (photo © Medvin Sobio)

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Andrew Hem (photo © Medvin Sobio)

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Andrew Hem with Carlos Ramirez of The Date Farmers (photo © Medvin Sobio)

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Andrew Hem (photo © Medvin Sobio)

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Andrew Hem (photo © Medvin Sobio)

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Andrew Hem (photo © Medvin Sobio)

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El Mac (photo © Medvin Sobio)

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El Mac (photo © Medvin Sobio)

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El Mac chats with Andrew Hem. (photo © Medvin Sobio)

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El Mac. Carlos Ramirez of The Date Farmers snaps a shot. (photo © Medvin Sobio)

Says El Mac about this painting on his blog, “It’s not intended to represent any one specific person, but rather many people, especially the “anonymous farm worker”. Farm workers in this country have been marginalized despite producing the very food we all need for survival. The Coachella valley is an important region for farming, and has been the setting for many of the struggles by the UFW to to improve workers’ rights since the 60s..and you can feel this history there.”

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El Mac (photo © Medvin Sobio)

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Nunca (photo © Medvin Sobio)

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Nunca “The Band” (photo © Medvin Sobio)

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Nunca “The Band” (photo © Medvin Sobio)

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Nunca “The Band” (photo © Medvin Sobio)

 

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Mexico City: High Art in Thin Air

Capital Soars with Huge New International Street Art Murals

An Amazing Week in DF with Interesni Kazki, El Mac, Saner, Sego, Roa, Herakut, Vhils, and Escif

Gazing out at the sweep of metropolis that is modern Mexico City, you’ll have to catch your breath once in a while. A culture known for it’s historic public murals of the 20th Century, it looks like a resurgence is at hand, but this time the muralist are international Street Artists, and the scale is soaring.

Escif (photo © courtesy of All City Canvas)

The project “All City Canvas” invited nine artists from around the world and locally to use some of Distrito Federal’s prime real estate as just that – a canvas. With cranes and rollers instead of ladders and cans, these are some of the largest works we’ve seen by some of these artists. Here’s Portugals’ Vhils on the Dolores Building near La Alameda, there’s Germany’s Herakut on the side of the oldest newspaper in Mexico El Universal, and look way up to see LA’s El Mac signature portrait on the side of the Hotel Reforma Avenue. After eleven months of work getting permission from building owners, convincing city leaders, and securing major corporate sponsors, the capital of Mexico now has a few more major public art pieces that will blow you away and the resulting collection further secures this city of 21 million as one of the growing hubs of the Street Art scene.

ROA (photo © courtesy of All City Canvas)

We spoke with the three guys who organized the festival to get an understanding of the logistics and their aspirations for the project. As organizers and innovators with ties to their own arts organizations in Mexico City, each one of these guys hustled to make it happen; Victor Hugo Celaya of ARTO, Roberto Shimizu of MUJAM,  and Gonzalo Alvarez of MAMUTT. Participating artists were Interesni Kazki (Ukraine), El Mac (USA), Saner (Mexico), Sego (Mexico), Roa (Belgium), Herakut (Germany), Vhils (Portugal) and Ecif (Spain).

Brooklyn Street Art: Often Street Artists are relegated to the buildings that are abandoned and in a state of decay. In this case, your program featured work on the sides of some of the most important buildings in Mexico City. How did you get permission to do this?
Victor Hugo Celaya:
Since the beginning, we wanted to offer an unique experience to the city so we took urban art to everybody – youth, businessmen, doctors, moms… In order to make a huge impact, we worked to obtain the best spots in Mexico City. Each of these buildings is seen by thousands of people each day and are all located in the city center of Mexico City. It was a difficult job, but in the end we got everything set up. The impact would not have been the same if we had painted other walls.

ROA (photo © courtesy of All City Canvas)

Brooklyn Street Art: Mexican culture has a proud tradition of public murals. How does the style of Street Art in 2012 differ from that tradition?
Roberto Shimizu: Obviously the Mexican history with mural painters and our cultural background, with artists like David Alfaro Siqueiros and Diego Rivera – played a big part while we were conceptualizing the project. Mexico City has the perfect moral background to invite the best urban artists in the world to intervene its walls to create huge murals. We wanted to  innovate and create a new link with the past with some of the renowned urban artists of our time.

Brooklyn Street Art: Did you have difficulty persuading building owners to allow this work on their property?
Gonzalo Alvarez: It was difficult to get to the owners, since these people are important business people that don’t have “a lot of time”. Nevertheless, after a lot of work and perseverance we got to show them the project.  Once we got to them, we realized they are great people who were interested in getting involved in new innovative projects for the city. At the end, all of them were very happy with the outcome of the festival.

ROA. Detail. (photo © courtesy of All City Canvas)

Brooklyn Street Art: Is there a graffiti/Street Art “scene” in certain areas of D.F.?
Victor Hugo Celaya: DF is one of the biggest cities in the world – the 2nd biggest, so it is a natural hub for the urban art scene. The movement is very alive at the moment and it is giving Mexican artists an opportunity to show themselves to the world. With this project we wanted to make a statement to the world, that urban art is not only for young people that live in and around big cities – it’s for everybody – doctors, politicians, business people, Moms, merchants… For example, the intervention of the W Hotel, which is located in one of the most “posh” neighborhoods in the country, was very disruptive because nobody could have imagined an urban artists painting a huge mural on the same terrace where they usually eat their lunch or have their business meetings.

SEGO (photo © courtesy of All City Canvas)

Brooklyn Street Art: In the last few years we have been seeing many international Street Artists traveling to large cities around the world doing commissioned work for local festival organizers. How do these traveling artists affect the art scene in the local Mexican context?
Gonzalo Alvarez:
This was also very important to us when we were conceiving “All City Canvas”. First we wanted to show young artists that if you do a good job doing what you like, you can actually earn money and travel around the world. You can take your art to other cultures and if you are good enough, you could influence someone else.

Secondly, many artists in Mexico have no money to travel to other countries, and many of their influences  come from the pictures they see on the Internet. To have this world-known urban artist in Mexico City was an unique opportunity for these young artists to watch, compare and learn their techniques.

SEGO. Detail. (photo © courtesy of All City Canvas)

Brooklyn Street Art: Can you talk about the vibrant youth culture in Mexico City and how it responds to this kind of work?
Roberto Shimizu: Yes, Mexico is a young country, and more than half of the population is under 30 years of age. We noticed how important cultural events like this are for the young people. Each day thousands of young Mexicans congregated outside of the buildings the artists were painting – they wanted to watch the work and to understand the artistic process of the artwork. Also we offered a series of conferences called WORDS and a gallery exposition called WORKS to offer different points of view of the urban art scene. What we found is that young people in Mexico are very keen to learn and participate in these kinds of projects.

Also on the other hand, the feedback from the Mexican youth is very honest and direct. If you are doing something wrong they will let you know –  also they’ll let you know if you are doing something right.

Vhils. (photo © courtesy of All City Canvas)

Vhils. Detail. (photo © courtesy of All City Canvas)

Sego and Vhils process shots. (photo © courtesy of All City Canvas)

Herakut (photo © courtesy of All City Canvas)

Herakut (photo © courtesy of All City Canvas)

SANER (photo © courtesy of All City Canvas)

SANER. Detail. (photo © courtesy of All City Canvas)

Interesni Kazki (photo © courtesy of All City Canvas)

Interesni Kazki (photo © courtesy of All City Canvas)

El Mac (photo © courtesy of All City Canvas)

El Mac. Detail. (photo © courtesy of All City Canvas)

For more information about the “All City Canvas” project, please click here.

MAMUTT (www.mamutt.mx)

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Please note: All content including images and text are © BrooklynStreetArt.com, unless otherwise noted. We like sharing BSA content for non-commercial purposes as long as you credit the photographer(s) and BSA, include a link to the original article URL and do not remove the photographer’s name from the .jpg file. Otherwise, please refrain from re-posting. Thanks!

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