All posts tagged: Sche Graff

In a bit of cynical irony on the street, creative director/UX designer Mikel Parera teams up with this cluster of graffiti/street artists in Barcelona to parody the grey lines between using art as activism and merely imitating styles to push content. This new collection of graffiti styles are completely divorced from any contribution to or critique of society. The advertising “Creative” is portrayed little more than pre-meditated aesthetic manipulation – in service of a brand.

Roughly translated, here is his wall screed – naturally followed by Instagram handles.

“Who has not ever enjoyed seeing good graffiti? But there is a problem: – Everybody steps on everybody – General discomfort and confusion. – That shouldn’t be like that. It doesn’t seem fair to us either. That is why we make graffiti useful for people. Take a look at our work, contact us and start a project. Use graffiti to create quality content in your projects. Write us today! Refuse dishonest solutions. Don’t hurt your brand or your audience. Get original work and have an excellent experience. Go from feeling disoriented to standing out, being a benchmark in your sector.”

@mikelparera @ kapi.style @clikstreet @selfcrks @camilescruela @zosenbandido @anna_girona.