All posts tagged: Ludo

Parisian Street Artist Ludo Takes On Karl Lagerfeld

“Co-Branding”

Who decides what messages and images are displayed in the public? When it comes to advertising, images and graphics are supposedly governed by “community standards”, meaning a body of some sort passes judgment on the worthiness of an image or message based on a common understanding of the collective opinion. More often than not, unless there is a vocal protest from a potent fraction of a community, standards are merely the guidelines to push against to grab attention and a tiny piece of mind share.

As these standards evolve, so do the broadly drawn boundaries of what an advertiser can use to sell a product, whether it is on a sticker, billboard, mural, or high-gloss kiosk. “It’s almost like you can put a dildo on a billboard as long as the brand or logo is there to validate it as another normal commercial,” says French Street Artist Ludo, who has been merging his art with the commercial art in bus shelters.

Ludo "Chanel" (Photo © Ludo)
Ludo “Chanel” (Photo © Ludo)

Ludo’s series is called “co-branding”, a seamless appropriation of existing ads that can be strikingly beautiful and even unnoticeable by the casual observer. These pieces merge so well with the context that they might very well be mistaken by genuine ads. He talks about a piece that re-invents a Chanel advertisement by noting the high-concept imagery that appears in typical ads for high-end consumer goods. “The overabundance of ultra aesthetic visuals in some ads now, the kind of arty stuff that only Karl Lagerfield will enjoy, is so annoying to me that it made me want to hijack my own work and brand them as an other campaign. It’s funny how in fact people see it as advertising because of the logo but are also kind of disturbed by the image.”

Ludo "Del Monte" (Photo © Ludo)
Ludo “Del Monte” (Photo © Ludo)

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Images of The Week 06.13.10

Images of The Week 06.13.10

Our weekly interview with the street, this week featuring Gaia, Ludo, Liv, MBW, Beau, Yote, Clown Soldier, Faile, Man Standing, Roa, Sweet Toof, Headhoods, and Holy Family

Gaia
Gaia (photo © Jaime Rojo)

Ludo
Ludo (photo © Jaime Rojo)

Man Standing
Man Standing (photo © Jaime Rojo)

The Holy Family
The Holy Family (photo © Jaime Rojo)

Liv
Liv (photo © Jaime Rojo)

Clown Soldier and Yote
Clown Soldier and Yote (photo © Jaime Rojo)

MBW and Beau
MBW and Beau (photo © Jaime Rojo)

Yote
Yote and Clown Soldier (photo © Jaime Rojo)

Roa
Roa (photo © Jaime Rojo)

Sweet Toof
Sweet Toof (photo © Jaime Rojo)

Gaia
Gaia (photo © Jaime Rojo)

Headhoods, Ludo and Sweet Toof
Headhoods, Ludo and Sweet Toof (photo © Jaime Rojo)

Faile
Faile (photo © Jaime Rojo)

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Images of the Week 06.06.10

Our weekly interview with the street, this week featuring Dain, Bast, Bortusk Leer, Ludo, Elbow-toe, Shin Shin, Shin Shin, Tazmat, Fumero, Bast, Gaia, Yote, Lucy McLauchan, Shepard Fairey, and Mr DiMaggio

Dain
Dain (photo © Jaime Rojo)

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BortusK Leer (photo © Jaime Rojo)

Dain and Ludo (photo © Jaime Rojo)

Dain and Ludo (photo © Jaime Rojo)

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Elbow Toe with Shin Shin, Tazmat, Fumero (photo © Jaime Rojo)

Bast
Bast (photo © Jaime Rojo)

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Summer Sweet Corn by Yote (photo © Jaime Rojo)

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Dain (photo © Jaime Rojo)

BortusK Leer (photo © Jaime Rojo)

BortusK Leer (photo © Jaime Rojo)

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Gaia (photo © Jaime Rojo)

Lucy McLauchan
Lucy McLauchan (photo © Jaime Rojo)

Shepard Fairey
Shepard Fairey (photo © Jaime Rojo)

Mr DiMaggio (photo © Jaime Rojo)

Mr DiMaggio (photo © Jaime Rojo)

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Images Of The Week 05.30.10 on BSA

Images Of The Week 05.30.10 on BSA

Brooklyn-Street-Art-IMAGES-OF-THE-WEEK_05-2010

Our weekly interview with the street, this week featuring Sweet Toof, Robots Will Kill, Ludo, Clown Soldier, Swoon, NanooK, Gaia,  Faile, ROA, Shepard Fairey, Sting, Aakash Nihalani

Sweet Toof and Veng
Sweet Toof moves in next to Robots Will Kill (photo © Jaime Rojo)

Ludo
Don’t pull that thing! (Ludo) (photo © Jaime Rojo)

Clown Soldier's many talents
Clown Soldier’s many talents (photo © Jaime Rojo)

Swoon
Swoon (photo © Jaime Rojo)

NanooK
NanooK (photo © Jaime Rojo)

Swoon
Over the shoulder Swoon (photo © Jaime Rojo)

Gaia
Gaia (photo © Jaime Rojo)

Roa, Celso

Roa, Celso ( Photo © Jaime Rojo)

Faile
Amidst all these troubles and anxieties that befell Trixie, she still remembered to wear her pumps.  (Faile) (photo © Jaime Rojo)

Roa
ROA (photo © Jaime Rojo)

Don't Stop Aakash Nihalani! (Photo © Jaime Rojo)

Don't Stop Aakash Nihalani! (Photo © Jaime Rojo)

Look Ma, Sting is coming out of Shepard Fairey's riffles!
Shepard Fairey and Sting (a street art collabo) (photo © Jaime Rojo)

And Now This Briefs Message:

NanooK
NanooK (photo © Jaime Rojo)

Sweet Toof, Clint

Sweet Toof, Clint (Photo © Jaime Rojo)

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Images of the Week 05.23.10 on BSA featuring Banksy, Dain, Ludo, Faile and one (vintage) Dan Witz

This past week New York experienced a deluge of Street Artists getting up on the city’s famed walls. We are very lucky to live here and to capture the bounty before it disappears.

And we heart you back Banksy
And we heart you back (Banksy) (photo © Jaime Rojo)

Ludo
Ludo’s scientific nightmare plant/technology hybrid (photo © Jaime Rojo)

Dain
“Does this eyeshadow go with my bag? Because I am not leaving my apartment otherwise.” (Dain) (photo © Jaime Rojo)

Faile
Faile on the same door seemingly moments earlier. (photo © Jaime Rojo)

Banksy

Everyone has something to say when Banksy comes to town. - And 6 or 7 of his pieces popped up all over NYC this week, sending photographers, fans, critics, and others scurrying to the newly hallowed sites. From those breathlessly reporting their sudden appearnce, to the debates of their authenticity, to questions about who actually executes them, to commentary on the actual quality of the work, there was no shortage of reportage, and opinion. Then there were the opportunists who jump on the Banksy gravy boat to promote their own creative skills: artwork, poetry, stickers. Finally, a semi-political stencilling campaign advocating the freeing of a local street artist who has been identified as a member of a collective called Poster Boy, who became a bit of a Cause célèbre the previous week when he was sentenced to 11 months at Rikers Island for cutting posters in the subway, or something like that. The "Free Posterboy" street-grassroots campaign (and Facebook fanpage) may have actually worked, as it is reported that he has been released from jail. The Banksy movie has certainly heightened the public's interest in all things "street art" related, and when the secretive namesake's work appears, the buzz is a force that brings excitement, derision, and a circus of colorful characters with it. (photo © Jaime Rojo)

Faile and Celso
Faile and Celso (photo © Jaime Rojo)

Faile
Faile’s newest stencils look like they were influenced by the back pages of those dirty little magazines you’ve been sneaking into your bedroom when Mom and Dad aren’t looking. (photo © Jaime Rojo)

Ludo
Play it Loud!  I’m Green and I’m Proud! (Ludo) (photo © Jaime Rojo)

Banksy
Banksy (photo © Jaime Rojo)

Dain
Sometimes a Dain looks like an appropriated whole image, other times they are clearly composited. (Dain) (photo © Jaime Rojo)

Faile
Pretty straightforward I think.  This is obviously about Junior’s famous cheesecake in downtown Brooklyn.  (Faile) (photo © Jaime Rojo)

Banksy
Hell, we’ve all done that!  Not mentioning any names here, people.  But you know who you are. (Banksy) (photo © Jaime Rojo)

Faile
Just a couple of kids in love at the V-Drive In.  (Faile) (photo © Jaime Rojo)

Dan Witz
Dead on your feet? Have a seat! (Dan Witz) (photo © Jaime Rojo)

Faile
I have these dreams too – especially when I have had too many of those new watermelon margaritas.  (Faile) (photo © Jaime Rojo)

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LUDO in Brooklyn, Pretty Malevolence Growing on the Wall

LUDO in Brooklyn, Pretty Malevolence Growing on the Wall

Giant green flowers with closed circuit televisions instead of pistols, drone planes with insect legs, cacti that turn into syringes, a cabbage that features a hardened metal dome and 5 gun turrets – all in black and acid green, all surreal hybrids of natural beauty and man’s darker nature.

That’s what LUDO has been creating in Paris and London and Milan for three years or so as part of his “Nature’s Revenge” series of wheat-pastes. The marrying of these two worlds is jarring and uncomfortable, and that’s his point. He wants you to think about man’s march toward technologically more sophisticated ways of being inhuman, of our mindless oggling of the next shiny electronic bauble and our subsequent shameless allegiance to it.

Ludo

LUDO (photo © Jaime Rojo)

In a way, the nature/technology hybrids are not as futuristic as we may like to think – nanotechnology has been talking about flying insect sized cameras since the dawn of this century – and greater awareness of the precarious discoveries man is making and his inability to meet them may be a side effect of the series. Plumes of oil, anyone?

Ludo

LUDO (photo © Jaime Rojo)

Now in New York, LUDO is already making us think, and I’ve got to admit I’m thrilled. I like it when art makes me think, even if it is about things I don’t understand or am uncomfortable with. It’s kind of like cloud computing. Or James Dobson. Or blue cheese.

Ludo

LUDO (photo © Jaime Rojo)

BSA:  Did you ever see the movie called “Little Shop of Horrors” ?
LUDO: No.

BSA: Because it’s about a man-eating plant…
LUDO: No. I have to see it.

BSA: Okay, one down.  So it’s true that you studied sociology and graphic design. Do you see any connection between sociology and your street art?
LUDO: Yeah, certainly I am interested in people. I am interested in bringing a message to the street that can easily be understood.  Certainly street art is a bit of sociology. I mean you try to grab what you can from the society and incorporate it into your work and then take it back out to the streets with your personality in it.

Ludo

LUDO puts up a circuit-board butterfly (photo © Jaime Rojo)

BSA: So you are using your art to communicate with people on the street?
LUDO: Yes, actually I try to go out in Paris on Sunday during the day – and while I am putting work out sometimes people come to talk to me.  Just normal people who just want to ask me about the work.  It is good.  Okay, maybe it is a little for your ego, or a lot for your ego but then it for me a study.  I won’t doing any art so people will hate me, or to fight with me. I’m not interested in that.  It’s better to have them in a good mood.

BSA: Tuthfully, you also like to watch the reaction of people who see your work.
LUDO: Yes because they are interested in the fact that it’s a kind of a naïve subject; with a flower or birds but they like to get a little closer and see that there are guns – it’s nice, it’s interesting.

Ludo

LUDO (photo © Jaime Rojo)

BSA: Right so let’s talk about that ; Guns, violence, implied threats of violence, high technology – is it about fear?
LUDO: No, it’s more about everything that stupidly rules the world.  I mean guns, technology, humans, new gadgets – That is what I like to take and remix and give a message.

BSA: Do you have any animals at home?
LUDO: Yeah, an English Bulldog.

BSA: That’s it?
LUDO: No no, I don’t have any insects.  I do have a garden for food, and an aromatic garden (herb garden).

BSA: You’ve been doing the “Nature’s Revenge” series for about two years?
LUDO: Maybe like three.  This butterfly is a new one for me.  I try to go out maybe every time with a new piece. I’m not interested in always put up the same stuff. I try to see the spot and imagine the pieces.

Ludo

LUDO (photo © Jaime Rojo)

BSA: Why was this butterfly so difficult today?
LUDO: The wind! The paste too.  Usually the paste I use is really strong and with a big piece it sticks immediately.

BSA: You have done some gallery work, mostly group shows. When street artists transition from the street to the gallery, many artists change their work. When you think about street artists that go into the gallery, who do you like?
LUDO:
I am a big fan of Neckface. And I’ve always been really interested in how he works in the streets. And his gallery work is awesome; it is so strong; it’s thin lines, it’s clean, it’s perfect – even if the message continues to be so strong.  That is what I like. If someone who is a street artist does gallery work, I think it has to be different, it needs to reach a different level.

Ludo and Armsrock

LUDO and Armsrock (photo © Jaime Rojo)

BSA: So who are some of your favorite street artists right now?
LUDO: Yeah Neckface will always be. I love Bast.  I like also Sweet Toof.  Yeah so those are the three.

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