All posts tagged: HDL

BSA Images Of The Week: 10.27.13

October 27, 2013 Artists

This weekend Halloween began early, and with Banksy leading the way on Friday night, it looks like there will be more tricks in store before the end of October (Thursday). Another surprise came when Swoon took her turn at the Houston wall. As of right now, everyone is keeping their eyes open for what will happen next. Here’s our weekly interview with the streets, this week featuring Banksy, Blanco, HDL, JR, London Kaye, and Swoon.

Top image>>> The Grim Reaper at the wheel in this performance attributed to Banksy. (photo © Jaime Rojo)

Banksy. Live music was provided. (photo © Jaime Rojo)

Banksy (photo © Jaime Rojo)

Blanco (photo © Jaime Rojo)

JR collaboration with Martha Cooper. (photo © Jaime Rojo)

JR collaboration with Martha Cooper. Detail. (photo © Jaime Rojo)

London Kaye (photo © Jaime Rojo)

HDL. “Insectivorous” Detroit, 2013. (photo © Steve Coy)

HDL. “Brand Take Off” Detroit, 2013. (GIF © Steve Coy)

HDL. “Brand Take Off” Detroit, 2013. (photo © Steve Coy)

Swoon and Groundswell collaboration in progress at the Houston Wall. (photo © Jaime Rojo)

Swoon’s “Thalassa” at the Houston Wall. Detail. (photo © Jaime Rojo)

Swoon’s “Neenee” at the Houston Wall. Detail. (photo © Jaime Rojo)

Swoon at the Houston Wall. Detail. (photo © Jaime Rojo)

Untitled. Brooklyn Bridge. Brooklyn 2012. (photo © Jaime Rojo)

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Please note: All content including images and text are © BrooklynStreetArt.com, unless otherwise noted. We like sharing BSA content for non-commercial purposes as long as you credit the photographer(s) and BSA, include a link to the original article URL and do not remove the photographer’s name from the .jpg file. Otherwise, please refrain from re-posting. Thanks!

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HDL has Rainbows, Butterflies, Razorwire

August 29, 2013 Artists

A quick check with Detroit’s Hygenic Dress League, the conceptual Street Art duo who brought rainbows, butterflies and semi automatic weapons to Oakland and the tropical islands of Hawaii this August. As always, the messages are intentionally mixed, and particularly when viewed through chain linked fencing topped with razor wire in Oakland, the scrambling of transmissions is pleasantly disturbing.

HDL in Oakland. Detail. (photo © Steve Coy)

Soon the leaves will be falling and the hottest Fall ’13 looks will be ready for you to buy. In this high-security retail environment, HDL’s militarized and sexy guard could be handling a dangerous “situation” or is just directing you to a nearby sales rack of fall fashions in this tough and trendy boutique. Perhaps it is HDL’s concept of an idyllic shopping paradise for consumers that conveniently is also a high security prison to keep you safe from outside danger. Hope they take credit cards.

HDL in Oakland. (photo © Steve Coy)

HDL in Hawaii. (photo © Steve Coy)

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Images of the Week: 07.28.13

July 28, 2013 Artists

Here’s our weekly interview with the street, this week featuring bACK eAST, Bask, Dabs & Myla, HDL (Hygenic Dress League), Judith Supine, Mr. Toll, Pose, Revs, RVMP, Sean Mahan, Tom Fruin, and Windsor.

Top image is by Miss Me. (photo © Jaime Rojo)

Miss Me. Detail (photo © Jaime Rojo)

Sean Mahan. Detail. Jacksonville, Florida (photo © Sean Mahan)

Sean Mahan. Jacksonville Florida. (photo © Sean Mahan)

Mr. Toll (photo © Jaime Rojo)

Judith Supine (photo © Jaime Rojo)

Tom Fruin installation of a Water Tank with Art Glass. (photo © Jaime Rojo)

RVMP (photo © Jaime Rojo)

Hygienic Dress League. “Coporatocracy” (photo © HDL)

“For this design we developed a sense of patriotic visual language with the stripes and Fleur de Le – a symbol often associated with our corporation as is the pigeon. The gas mask is allegory and represents the protection or immunity from our own (hygienic dress league) corporate actions” HDL

REVS. Avenge (photo © Jaime Rojo)

POSE with Dabs & Myla in Chicago for Art In Publc Places in Pilsen. (photo © Pawn Works)

bACK eAST (photo © Jaime Rojo)

A BASK abstraction in Windsor, Canada (photo © BASK)

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HDL “American Gothic” and “Walden” on Michigan Barns

July 2, 2013 Artists

The corporate art project known as hygienic dress league (HDL) has discovered the great rural iconic barn side as billboard and has started to mess with it. For years the providence of Big Tobacco, Big Oil, Jesus, and Dr. Pierce’s liver pills, the big red barn on the side of the road has been a place for country folk to receive large scale entreaties as they amble by. The Detroit-based artists who comprise HDL don’t as much twist this traditional mode of advertising as meld it into an artwork that aims to claim new mindshare in the dawning age of Big Data.

In this newly completed installation among the waving grasses of rural Michigan, one of the most familiar images in 20th-century American art is repositioned as ironic Street Art blending pop culture, consumerism, and a hand painted insidious advertising slickness. Is it appropriate or contextual for the audience or germane to their daily existence? Is that really the point?

Ultimately, this barnside gothic may be sticking a pitchfork into the globalist high speed lust for bling, even as we witness the ever yawning chasm between winners and losers, the poisoning of air and water, and the rapid consolidation of all methods of food production. Neighbor, forget about barn raising, how about hair raising?

Stripping the manipulative nature of advertising from the actual connection to selling a product, the cow country billboard here merely grabs your attention and you reflexively look for your instruction to purchase. But it doesn’t come. HDL doesn’t manufacture any product or service and there are no wars to sell at the moment.

Says Steve Coy, one half of the duo, “HDL is inspired by commercialism and corporatism, and its relationship to pop-culture, identity, and fashion,” while discussing this newest interpretation of Grant Wood’s American Gothic. “Inherently, questions of value, social status, consumption, corporate values, and post-industrialism often arise,” he reflects.

A second barnside piece by HDL here is more poetic, more reverie, more leaves of grass. Or rather, “Walden” by the writer, transcendentalist, and philosopher Henry David Thoreau. The accompanying video made during the production of this piece quotes an excerpt from that book, creating a meditation for the installation.

HDL would like to thank the Boyle family and Ziel family for lending their barns to this project.

DETROIT PORT AUSTIN

“A poetic short film featuring Detroit artists Hygienic Dress League as they install work in Port Austin, Michigan.”

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This was also published on The Huffington Post

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