Many media outlets and advertisers will give us the impression that Valentine’s Day is about having a special someone else in our life to provide a gift for. We would like to remember that your first love is you. Take yourself out to dinner, buy yourself a heart-shaped box of chocolates, and take yourself for a walk around the park. It may not be easy initially, but it’s a worthwhile endeavor. An article in Psychology Today quotes writer and editor-at-large Hara Estroff Marano, “Self-love doesn’t happen by luck or the grace of God. You have to create it.” In the meantime, BSA loves you.

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